Karen Axelton

Freelance B2B & B2C Marketing Content Writer, Ghostwriter & Editor

United States

I write custom content for agencies and corporate clients. Areas of focus include marketing technology, finance and small business. I've written and ghostwritten thousands of blogs. I also write articles, e-books, white papers, interactive content, case studies, website copy and more.

Drawing on over 20 years of experience as a journalist, magazine editor and marketing copywriter, I craft content that helps clients connect with customers and prospects. Although my specialty is business, I also enjoy writing consumer content.

Specialties: Writing, Editing, Custom Content, Content Marketing, Marketing Copywriting, Blogging, White Papers, Case Studies, Web Copy, Ghostwriting, Small Business, Retail Industry

Photo by Amador Loureiro on Unsplash


White papers

Content4Demand/Cox Media
Move It or Lose It

This guide for small businesses provides tips for effectively marketing time-sensitive products and services with cable advertising.


Sage Intacct
The QuickBooks Conversion Playbook

This eBook for Sage Intacct accounting partners shows them how to pitch their clients on transitioning from outdated accounting software to QuickBooks.

Small Business 2020

Ebook for Intel explains how using technologies such as AI, IoT and cloud computing can help small businesses stay competitive.

Lighthouse 360 Dental Software
Front Desk Wisdom

From the dental office manager's mouth, this eBook shares tips and advice to help your dental practice run more smoothly.

Case studies

Blog posts & articles

How to Start an Online Business

Faster internet, a boom in online spending and widespread acceptance of remote work have made starting an online business from home easier than ever.

Network Computing
Architecting an Agile Approach to App Development

I ghostwrote this thought leadership piece for an OutSystems exec on how COVID-19 has accelerated the pace of digital transformation, increasing the demand for agile app development.

What to Know Before You Buy Health Insurance

HMOs, PPOs, deductibles and copays—the details of health insurance plans might have you reaching for the aspirin. Fortunately, focusing on a few key factors can help simplify the process of choosing health insurance.

Web.com Small Business Forum
Why and How to Advertise on Google

Are you confused about how to advertise on Google? Are you worried that it's too expensive for your small business?

Web.com Small Business Forum
Small Business Advertising for Beginners

When you hear the words “small business advertising,” do you imagine having to pay tons of money with no guarantees it will help your business?

Experian Consumer Blog
Can Medical Bills Hurt Your Credit?

Skimpy hospital gowns, painful shots and subzero temperatures in your doctor's exam room aren't always the worst part of getting medical treatment.

How to Get a Business Loan

You have big plans for your small business. But what if those plans require big money that doesn't exist in your bank account?

10 Things First-Time Car Buyers Need to Know

The first step in buying a car is to set a budget. This will help you narrow your focus to cars within your price range before you fall in love with one that'll break the bank. To create a budget, start by adding up all your monthly income and all your monthly expenses.

Website copy

Small business website

I wrote copy for this small business website to help a local business owner promote her services more effectively.

Mason Collective client website
Real Connections Institute Website

This website promotes a business that provides therapeutic services for people with autism and their families.

Small business website
GrowBiz Media Website

I wrote the copy for this business website promoting a content marketing company.