White papers
I write custom content for agencies and business clients ranging from entrepreneurs to enterprises. I've written and ghostwritten thousands of blogs. I also write articles, e-books, white papers, interactive content, case studies, website copy and more.
Drawing on over 20 years of experience as a journalist, magazine editor and marketing copywriter, I craft content that helps clients connect with customers and prospects. Although my specialty is business, I also enjoy writing consumer content.
Specialties: Writing, Editing, Custom Content, Content Marketing, Marketing Copywriting, Blogging, White Papers, Case Studies, Web Copy, Ghostwriting, Small Business, Retail Industry
White papers
Tips & Tricks to Drive Demand for Your Company's Time-Sensitive Products & Services
E-books
This ebook for client SCORE helps would-be small business owners start a retail store.
This ebook has been translated into Spanish, reprinted multiple times and served as the foundation for an online learning course.
75 Office Managers Share Their Best Tips for Success
Case studies
How new Intel technology helped 3 businesses in the PRC expand.
Case study examines how 5 Indian entrepreneurs use Intel technology to drive growth.
Kforce Discovers New Channel for Revenue and Digital Advertising
Blog posts & articles
As a result of the coronavirus pandemic, your company wants you to work from home...but your children's schools are closed. How can you possibly be productive?
Are you confused about how to advertise on Google? Are you worried that it's too expensive for your small business?
When you hear the words “small business advertising,” do you imagine having to pay tons of money with no guarantees it will help your business?
Skimpy hospital gowns, painful shots and subzero temperatures in your doctor's exam room aren't always the worst part of getting medical treatment.
Want to avoid that holiday spending hangover when you get your credit card statement in January? Lots of credit card issuers are offering 0% introductory financing.
Opportunity often appears when you least expect it. You've dreamed of expanding your restaurant; suddenly the space next door becomes available.
You have big plans for your small business. But what if those plans require big money that doesn't exist in your bank account?
Is owning a home out of reach for millennials? Rising home prices, a shortage of housing and soaring student debt have made ...
The first step in buying a car is to set a budget. This will help you narrow your focus to cars within your price range before you fall in love with one that'll break the bank. To create a budget, start by adding up all your monthly income and all your monthly expenses.
Do you need access to a large chunk of cash, but don't have any liquid assets you can use? If you're like many Americans, your home is your most valuable asset.
Website copy
I wrote copy for this small business website to help a local business owner promote her services more effectively.
This website promotes a business that provides therapeutic services for people with autism and their families.
I wrote the copy for this business website promoting a content marketing company.
Miscellaneous
From concept to financing to hiring, this interactive online course helps SCORE clients work through every step of successfully starting a business.
This tip sheet educates companies on the importance of hearing conservation programs in the workplace.
This guide helps seniors and their caregivers understand their options and find appropriate senior housing.
I wrote this checklist to help retailers merchandise their stores to improve sales.