Karen Axelton

Content Syndication 2.0: Leveraging Intent Data to Increase Pipeline

Gated content for SaaS company PureB2B explains how integrating intent data can improve the effectiveness of content syndication.

The Quickstart Guide to Applying Intent Data at the Individual Level

Gated content for marketing SaaS firm Idio explores how B2B marketers can use intent data to target buyers at the individual level

The State of Integrated Marketing in B2B

Gated report on integrated marketing for marketing SaaS firm True Influence and Demand Gen Report

What's Working with B2B Content Syndication?

Gated content for marketing SaaS firm DemandWorks explores the value of content syndication in lead generation

7 Ways Reviews Fuel B2B Company Initiatives

White paper for G2 Crowd discusses how B2B marketers can use online review sites to help promote their products and engage with prospects.

Which Review Platform Will Have The Biggest Impact For Your Software & Services Brand?

This guide helps software companies decide which online review platform will be the most effective marketing tool for their needs.

Fixing the 5 Biggest Breaking Points for B2B Revenue Teams

Move It or Lose It

This guide for small businesses provides tips for effectively marketing time-sensitive products and services with cable advertising.

The QuickBooks Conversion Playbook

This eBook for Sage Intacct accounting partners shows them how to pitch their clients on transitioning from outdated accounting software to QuickBooks.

The B2B Practitioner's Guide to Data Fueled Marketing

Gated content for SurveyMonkey on how B2B marketers can use intent data to better engage during the customer journey

How to Build an Emergency Fund for Your Business

EBook helps small business owners plan, fund and use an emergency fund for their businesses.

5 Steps to Getting Better ROI From Your Background Check Program

Gated content for background screening firm GoodHire helping clients make decisions about their background check programs

10 Reasons Why Your Competitors Are Winning

Gated content for DTC ecommerce consultancy 2 Visions

The 2021 Dental Practice Marketing Playbook

A guide to digital marketing for dental practices for customers of patient communication software Lighthouse 360.

Small Business 2020

Ebook for Intel explains how using technologies such as AI, IoT and cloud computing can help small businesses stay competitive.

21 Steps to Starting a Retail Store

This ebook for client SCORE helps would-be small business owners start a retail store.

Simple Steps for Starting Your Business

This ebook has been translated into Spanish, reprinted multiple times and served as the foundation for an online learning course.

Front Desk Wisdom

From the dental office manager's mouth, this eBook shares tips and advice to help your dental practice run more smoothly.

Putting Small Businesses on the Path to Growth

These case studies reveal how new Intel technology helped 3 businesses in the PRC expand.

How to Choose the Right Technology for Your Small Business

Case study examines how 5 Indian entrepreneurs use Intel technology to drive growth.

The Total Marketing Impact of Employee Email

This case study for Sigstr examines how a client transformed its employees' email signatures into a marketing tool.

How to Prepare for the End of COVID-19 Relief Programs

Article to help consumers plan how to manage their finances when COVID-19 relief programs end.

Why Banks Lost Small Business Customers Because of PPP Lending - Biz2X

Paycheck Protection Program (PPP) loans offered an opportunity to capture new customers. This article for a small/regional bank audience explains what banks did wrong.

4 Best Practices for a Return to Travel at Higher Education Institutions

I ghostwrote this thought leadership piece for SAP Concur on how higher education institutions can best manage a return to travel.

How to Start an Online Business

Faster internet, a boom in online spending and widespread acceptance of remote work have made starting an online business from home easier than ever.

A modern approach to application development helps Humana adapt and thrive in the new normal

I ghostwrote this thought leadership piece on how agile app development platforms can help organizations meet the challenges of COVID-19.

Architecting an Agile Approach to App Development

I ghostwrote this thought leadership piece for an OutSystems exec on how COVID-19 has accelerated the pace of digital transformation, increasing the demand for agile app development.

The Most Important Features of SBA Loan Origination Software

This article explains how a digital lending platform can help small and community banks make more SBA loans more easily and shows bankers what to look for in SBA lending software.

What to Know Before You Buy Health Insurance

HMOs, PPOs, deductibles and copays—the details of health insurance plans might have you reaching for the aspirin. Fortunately, focusing on a few key factors can help simplify the process of choosing health insurance.

How to Create a Culture of Accountability in Your Dental Practice

Are you struggling with a lack of accountability in your dental practice? You're not alone. Dentistry is plagued by what dental practice consultant Genevieve Poppe calls an "undermanagement epidemic."

Why and How to Advertise on Google

Are you confused about how to advertise on Google? Are you worried that it's too expensive for your small business?

Small Business Advertising for Beginners

When you hear the words “small business advertising,” do you imagine having to pay tons of money with no guarantees it will help your business?

Can Medical Bills Hurt Your Credit?

Skimpy hospital gowns, painful shots and subzero temperatures in your doctor's exam room aren't always the worst part of getting medical treatment.

5 Things Hotels Get Wrong About the Guest Experience - Single Digits

This article for Single Digits helps hotels understand the value of WiFi for hotel guests.

Best 0% Intro APR Credit Cards for Your Holiday Shopping

Want to avoid that holiday spending hangover when you get your credit card statement in January? Lots of credit card issuers are offering 0% introductory financing.

How to Get a Small Business Loan With Bad Credit

Opportunity often appears when you least expect it. You've dreamed of expanding your restaurant; suddenly the space next door becomes available.

How to Get a Business Loan

You have big plans for your small business. But what if those plans require big money that doesn't exist in your bank account?

How Can Millennials Get Mortgage Ready?

Is owning a home out of reach for millennials? Rising home prices, a shortage of housing and soaring student debt have made ...

10 Things First-Time Car Buyers Need to Know

The first step in buying a car is to set a budget. This will help you narrow your focus to cars within your price range before you fall in love with one that'll break the bank. To create a budget, start by adding up all your monthly income and all your monthly expenses.

What Is a Home Equity Line of Credit (HELOC)?

Do you need access to a large chunk of cash, but don't have any liquid assets you can use? If you're like many Americans, your home is your most valuable asset.

Building a Strong Foundation: 3 Key Elements for HR Document Management

This blog for Access software discusses the benefits of digital HR document management for HR teams.

Corynne Keirnes New Horizon Psychotherapy

I wrote the copy for this licensed marriage and family therapist's website.

ESSERGY Website

I wrote copy for this small business website to help a local business owner promote her services more effectively.

Real Connections Institute Website

This website promotes a business that provides therapeutic services for people with autism and their families.

GrowBiz Media Website

I wrote the copy for this business website promoting a content marketing company.

How to Reopen Your Small Business After the Coronavirus Shutdown

This checklist helps small business owners plan their reopening after COVID-19 lockdowns.

The Startup Roadmap: Your Guide to Successfully Starting a Business

From concept to financing to hiring, this interactive online course helps SCORE clients work through every step of successfully starting a business.

Why Should I Implement a Hearing Conservation Program in my Workplace?

This tip sheet educates companies on the importance of hearing conservation programs in the workplace.

Senior Living Renter's Guide | ApartmentGuide.com

This guide helps seniors and their caregivers understand their options and find appropriate senior housing.

Visual Merchandising & Design Tips for Your Retail Store

I wrote this checklist to help retailers merchandise their stores to improve sales.