I write custom content for agencies and corporate clients. Areas of focus include marketing technology, finance and small business. I've written and ghostwritten thousands of blogs. I also write articles, e-books, white papers, interactive content, case studies, website copy and more.
Drawing on over 20 years of experience as a journalist, magazine editor and marketing copywriter, I craft content that helps clients connect with customers and prospects. Although my specialty is business, I also enjoy writing consumer content.
Specialties: Writing, Editing, Custom Content, Content Marketing, Marketing Copywriting, Blogging, White Papers, Case Studies, Web Copy, Ghostwriting, Small Business, Retail Industry
Photo by Amador Loureiro on Unsplash
Gated content for SaaS company PureB2B explains how integrating intent data can improve the effectiveness of content syndication.
Gated content for marketing SaaS firm Idio explores how B2B marketers can use intent data to target buyers at the individual level
Gated report on integrated marketing for marketing SaaS firm True Influence and Demand Gen Report
Gated content for marketing SaaS firm DemandWorks explores the value of content syndication in lead generation
White paper for G2 Crowd discusses how B2B marketers can use online review sites to help promote their products and engage with prospects.
This guide helps software companies decide which online review platform will be the most effective marketing tool for their needs.
This guide for small businesses provides tips for effectively marketing time-sensitive products and services with cable advertising.
This eBook for Sage Intacct accounting partners shows them how to pitch their clients on transitioning from outdated accounting software to QuickBooks.
Gated content for SurveyMonkey on how B2B marketers can use intent data to better engage during the customer journey
EBook helps small business owners plan, fund and use an emergency fund for their businesses.
Gated content for background screening firm GoodHire helping clients make decisions about their background check programs
Gated content for DTC ecommerce consultancy 2 Visions
A guide to digital marketing for dental practices for customers of patient communication software Lighthouse 360.
Ebook for Intel explains how using technologies such as AI, IoT and cloud computing can help small businesses stay competitive.
This ebook for client SCORE helps would-be small business owners start a retail store.
This ebook has been translated into Spanish, reprinted multiple times and served as the foundation for an online learning course.
From the dental office manager's mouth, this eBook shares tips and advice to help your dental practice run more smoothly.
These case studies reveal how new Intel technology helped 3 businesses in the PRC expand.
Case study examines how 5 Indian entrepreneurs use Intel technology to drive growth.
This case study for Sigstr examines how a client transformed its employees' email signatures into a marketing tool.
Blog posts & articles
Article to help consumers plan how to manage their finances when COVID-19 relief programs end.
Paycheck Protection Program (PPP) loans offered an opportunity to capture new customers. This article for a small/regional bank audience explains what banks did wrong.
I ghostwrote this thought leadership piece for SAP Concur on how higher education institutions can best manage a return to travel.
Faster internet, a boom in online spending and widespread acceptance of remote work have made starting an online business from home easier than ever.
I ghostwrote this thought leadership piece on how agile app development platforms can help organizations meet the challenges of COVID-19.
I ghostwrote this thought leadership piece for an OutSystems exec on how COVID-19 has accelerated the pace of digital transformation, increasing the demand for agile app development.
This article explains how a digital lending platform can help small and community banks make more SBA loans more easily and shows bankers what to look for in SBA lending software.
HMOs, PPOs, deductibles and copays—the details of health insurance plans might have you reaching for the aspirin. Fortunately, focusing on a few key factors can help simplify the process of choosing health insurance.
Are you struggling with a lack of accountability in your dental practice? You're not alone. Dentistry is plagued by what dental practice consultant Genevieve Poppe calls an "undermanagement epidemic."
Are you confused about how to advertise on Google? Are you worried that it's too expensive for your small business?
When you hear the words “small business advertising,” do you imagine having to pay tons of money with no guarantees it will help your business?
Skimpy hospital gowns, painful shots and subzero temperatures in your doctor's exam room aren't always the worst part of getting medical treatment.
This article for Single Digits helps hotels understand the value of WiFi for hotel guests.
Want to avoid that holiday spending hangover when you get your credit card statement in January? Lots of credit card issuers are offering 0% introductory financing.
Opportunity often appears when you least expect it. You've dreamed of expanding your restaurant; suddenly the space next door becomes available.
You have big plans for your small business. But what if those plans require big money that doesn't exist in your bank account?
Is owning a home out of reach for millennials? Rising home prices, a shortage of housing and soaring student debt have made ...
The first step in buying a car is to set a budget. This will help you narrow your focus to cars within your price range before you fall in love with one that'll break the bank. To create a budget, start by adding up all your monthly income and all your monthly expenses.
Do you need access to a large chunk of cash, but don't have any liquid assets you can use? If you're like many Americans, your home is your most valuable asset.
This blog for Access software discusses the benefits of digital HR document management for HR teams.
I wrote the copy for this licensed marriage and family therapist's website.
I wrote copy for this small business website to help a local business owner promote her services more effectively.
This website promotes a business that provides therapeutic services for people with autism and their families.
I wrote the copy for this business website promoting a content marketing company.
This checklist helps small business owners plan their reopening after COVID-19 lockdowns.
From concept to financing to hiring, this interactive online course helps SCORE clients work through every step of successfully starting a business.
This tip sheet educates companies on the importance of hearing conservation programs in the workplace.
This guide helps seniors and their caregivers understand their options and find appropriate senior housing.
I wrote this checklist to help retailers merchandise their stores to improve sales.